Social Media AI Specialist Intern | QuantInsti Quantitative Learning
Built automated campaign performance pipelines to support AI/ML-driven optimization workflows for advertising. Applied ML-driven audience clustering logic to reduce manual segmentation effort for funnel targeting. Automated creative performance auditing and integrated findings into A/B testing frameworks for campaign iteration. • Tracked CPL, CTR, and CPA using Python-based extraction and analysis • Used audience clustering for TOFU/MOFU/MOFU funnel optimization • Automated creative auditing to identify high-converting ad variants • Supported A/B testing integration across Meta Ads and Amazon Ads