Public Relations Officer
Provided public relations support to strengthen media presence and corporate branding. Planned and executed social media campaigns, conducted audience segmentation, and monitored performance to improve engagement. Coordinated media relations, event participation, and internal alignment across departments. • Developed and implemented social media campaigns across major platforms • Conducted audience segmentation and crafted targeted messaging for engagement • Monitored media coverage, performed competitor analysis, and produced performance reports • Coordinated company participation in trade fairs and conferences while liaising internally