Company: Abbott Laboratories Position: Content Writer - 08/2023-Curent o Built a central content hub providing templates
Company: Abbott Laboratories Position: Content Writer - 08/2023-Curent o Built a central content hub providing templates for distributors/agents to easily reference and apply to their online sales channels. o Trained distributors on livestreaming skills, including scriptwriting, audience engagement, and closing techniques during live sessions. o Created short-form video and sales scripts tailored to specific distributor segments and product lines. o Monitored, evaluated, and provided feedback on distributor video quality; replicated high-performing videos across the network. o Defined TikTok & Facebook growth strategies customized for individual distributors. o Developed long-term content calendars to ensure brand consistency and performance optimization. o Created organic content to expand reach and attract potential leads. o Collaborated with the marketing team and distributor network to ensure content execution was aligned with strategy and on schedule. o Supported distributor training in content creation, video production, and livestreaming techniques. o Tracked content performance metrics and extracted actionable insights for continuous improvement. Company: Lee Creavite MediaPosition: Content marketing 08/2020-07/2023 o Proposed and executed content strategies across official channels including Fanpage, Threads, and Zalo OA. o Crafted engaging copy, hooks, and short-form video scripts aligned with brand guidelines. o Conceptualized and scripted short-form videos for TikTok and Facebook Reels, designed for KOL, KOC, and UGC execution. o Developed high-performance creatives focused on audience retention, building brand trust, and driving conversions. o Managed the editorial calendar to ensure consistent publishing and brand alignment. o Cross-functionally collaborated with internal teams during campaign executions to ensure quality and meet deadlines. o Tracked and evaluated content performance using key metrics (impressions, engagement, and conversion rates) to optimize output. o Monitored social media trends to create resonant content that effectively engaged target audiences.