Senior Marketing & Content Manager
Led content, SEO, and e-commerce strategy for a sustainable textile platform with approximately 1,500 products. Co-developed and optimized multilingual Shopify structures to improve UX, discoverability, and conversions. Built SEO-driven landing pages, knowledge hubs, and structured editorial systems for both B2B and D2C audiences. • Owned content and SEO planning across site and landing page structures • Designed and managed Shopify information architecture for UX and conversion • Planned and executed CRM and newsletter campaigns from segmentation to publishing • Created AI-assisted workflows for content production and communication processes