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MUKILAN ELAVARASAN Product Marketing · Marketing Operations [email protected] | +91 9444490226 | Chennai, India PROFESSIONAL SUMMARY Results-driven Product Marketing professional with 4+ years of experience driving product launches, go-to-market strategies, and cross-functional collaboration. Proven ability to craft compelling messaging, enable sales teams, and deliver measurable improvements in brand visibility and revenue growth. CORE SKILLS • Go-to-Market Strategy • Campaign Analytics • Cross-functional Collaboration • Product Positioning • Sales Enablement • Brand Messaging • Feature Launch Management • CRM Management • Competitive Analysis • Marketing Automation • Copywriting • Email Marketing • SEO & Content Marketing • Social Media Management • Data-Driven Marketing • A/B Testing AI TOOLS Claude Code | Notebook LM | Stitch | Gamma | HeyGen | Gemini | Gen spark PROFESSIONAL EXPERIENCE Product Marketing Executive | LateShipment.com March 2025 - Present • Owned end-to-end product marketing for new feature releases and core product launches. • Developed comprehensive GTM campaigns across email, landing pages, website, and social media. • Crafted product positioning and messaging for features, enhancements, and updates. • Created product landing pages communicating value propositions and customer benefits. • Produced feature explainer videos, walkthroughs, and launch content to boost engagement. • Planned and executed customer education and adoption campaigns for new fea