Mohamad E.

Key Skills

Software

Other

Top Subject Matter

Health Care

Technology

Top Data Types

Computer Code Programming

Video

Text

Top Task Types

Segmentation

Freelancer Overview

Director, Media & Innovation Studio. Brings 23+ years of professional experience across complex professional workflows, research, and quality-focused execution. Education includes Digital Marketing Certificate, American University in Cairo (AUC) and Digital Marketing Institute (DMI) (2022) and Pre-Masters Degree, Cairo University, Faculty of Mass Communication (2006). AI-training focus includes data types such as Computer Code and Programming and labeling workflows including Segmentation.

Labeling Experience

Director, Media & Innovation Studio

Segmentation

Led strategic media planning and investment optimization for a blue-chip client portfolio across FMCGs, telco, and pharma. Built media strategies using consumer insights, audience segmentation, and channel analytics to maximize reach and engagement. Partnered with TV networks and producers to integrate content, and managed cross-functional teams to align media, creative, and analytics with business objectives. • Plan and optimize media investments across paid, owned, and earned channels • Develop audience and segmentation-based media strategies • Create content integration partnerships with TV networks and producers • Lead cross-functional teams and champion emerging media tactics and pilots

2013 - 2017

Education

Work History