Revenue Intelligence Advisor, DGEX Integrated Services Ltd (Nov 2025–Mar 2026)
Served as the company’s sole campaign analyst and marketing intelligence function, working from data collection through audit and strategic recommendations. Conducted full-funnel campaign audits (Facebook and Instagram) analyzing geotargeting, creative performance, audience demographics, placement efficiency, and conversion pathways to support recovery decisions. Built attribution models connecting ad spend directly to lead-generation outcomes and diagnosing where budget leaked versus where it produced results. • Collected and organized campaign performance data for analysis and reporting • Audited targeting, creative, demographics, placements, and conversion pathways • Produced client-ready campaign intelligence dashboards and recovery architecture • Identified a 65% geographic budget misfire and projected CPL reduction and lead increase