Senior Product Marketing Manager — Handshake & Handshake AI (Handshake AI)
Served as Senior Product Marketing Manager for Handshake AI, defining AI value propositions and communication pillars for prospective AI trainers. Led content strategy and in-product messaging intended to support training workflows for AI tutors/trainers. Worked to establish credibility and adoption for a new AI-driven business line in a marketplace context. • Defined AI value propositions for prospective AI trainers. • Created UX content strategy and in-product messaging to guide AI trainer communications. • Supported lifecycle and go-to-market infrastructure for AI tutoring/training offerings. • Partnered cross-functionally to drive adoption and growth of the AI trainer audience.