Michael S.

Key Skills

Software

Prodigy

Scale AI

Label Studio

Top Subject Matter

Marketing – Content Strategy, Digital Marketing & Audience Growth

Technology – SaaS, AI & Product Education

Finance – Fintech, Digital Identity & Web3

Top Data Types

Text

Document

Audio

Top Task Types

Text Generation

Evaluation/Rating

Transcription

Fine-tuning

Text Summarization

Question Answering

Prompt + Response Writing (SFT)

Classification

Data Collection

Freelancer Overview

Content strategist and marketing professional with extensive experience evaluating, refining, and optimising AI-generated outputs across the marketing, technology, SaaS, and fintech domains. Experienced in prompt engineering, AI-assisted research, content quality assurance, audience analysis, and workflow optimisation using tools such as ChatGPT, Claude, Gemini, Perplexity, and NotebookLM. Strong background in human evaluation, fact-checking, instruction adherence, content relevance, and quality assessment, with a focus on improving accuracy, consistency, and user outcomes. This experience is complemented by 7+ years of professional experience in content strategy, communications, research, and digital marketing.

Labeling Experience

AI Workflow Testing & Prompt Optimisation

TextText Generation

Designed and tested AI-assisted workflows for content creation, research, summarisation, onboarding materials, and performance reporting. Evaluated outputs from multiple AI systems against quality criteria including accuracy, completeness, clarity, instruction adherence, and usefulness. Iteratively refined prompts and workflows to improve reliability, consistency, and task performance across content and marketing operations.

2024 - Present

AI Content Evaluation & Quality Assurance

TextEvaluation/Rating

Reviewed and evaluated AI-generated content across marketing, SaaS, fintech, and technology domains. Assessed outputs for factual accuracy, relevance, coherence, tone, brand alignment, and audience suitability. Used large language models including ChatGPT, Claude, Gemini, and Perplexity to test prompts, identify inaccuracies, improve response quality, and support content production workflows. Conducted human quality assurance reviews before publication and provided feedback to improve output consistency and performance.

2023 - Present

AI-Assisted Audience Research & Data Analysis

TextSegmentation

Used AI tools to analyse audience feedback, social media discussions, customer comments, and content performance data across multiple industries. Identified recurring themes, audience sentiment, behavioural patterns, and engagement drivers to support marketing and content strategy decisions. Applied structured review processes to categorise, summarise, and interpret large volumes of qualitative data.

2021 - Present

Education

Work History