Digital Media & Content Strategist (Radio Africa Events, Ticketyetu)
Worked on data-driven evaluation of audience engagement by assessing feedback and performance metrics to iteratively refine multi-turn promotional and social content. The work involved structured assessment and rating of content clarity and relevance against quality/voice/format guidelines. Outputs were used to optimize targeting parameters and improve campaign reach using analytics-informed revisions. • Evaluated audience feedback and engagement metrics to inform content rewrites. • Performed structured checks for adherence to formatting, voice, and quality standards. • Used data-driven insights and market trends to optimize promotional messaging. • Iterated content for maximum clarity and real-world relevance.