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Melanie S.

Melanie S.

Experienced Digital Marketing, Retail Operations & E-Commerce Specialist

South Africa flagJohannesburg, South Africa

Key Skills

Software

Internal/Proprietary Tooling

Top Subject Matter

Retail – Inventory Management & Pricing Strategy
E-Commerce – Product Catalogue, Merchandising & Conversion
Marketing & Advertising – PPC, SEO & Campaign Management

Top Data Types

ImageImage

Top Task Types

Fine-tuningFine-tuning
Evaluation/RatingEvaluation/Rating

Freelancer Overview

With over a decade of experience in digital marketing, web management, and team leadership, I have developed a strong foundation in managing large-scale digital projects that require precise data handling and quality control. My background includes overseeing content creation, website optimization, and e-commerce development, which has given me deep exposure to data annotation and the structuring of digital assets for various domains, including e-commerce and user experience optimization. I am highly skilled in using tools such as WordPress CMS, Adobe Creative Suite, and Google Analytics, and am adept at collaborating with cross-functional teams to ensure data accuracy and consistency. My experience managing performance tracking, reporting, and segmentation has equipped me with a keen eye for detail, making me well-suited for roles in data labeling and AI training data preparation, especially where accurate, high-quality datasets are critical for machine learning outcomes.

Labeling Experience

Image Labeling / QA Annotation

Internal/Proprietary ToolingImageImageFine-tuningFine-tuningEvaluation/RatingEvaluation/Rating

Classified AI-generated images by quality level and labeled specific error categories using a defined rubric (e.g., artifacts, distortions, anatomy issues, text errors, lighting/composition problems, and prompt mismatch). Ensured consistent tagging across batches to support dataset quality and model evaluation.

2025 - 2025

Education

A

Association of Accounting Technician

Certificate in Accounting, Accounting

Certificate in Accounting
2007 - 2008
F

Ferndale High School

Senior Certificate, General Studies

Senior Certificate
2002 - 2002

Work History

R

Rocket Party Hire & Rocket Party Equipment

Co-Owner & Operations Director

Johannesburg
2015 - Present
D

Dotclick

Digital Marketing Director

Randburg
2012 - Present