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Freelancer Overview
MEGAN LARSON Award-Winning Marketing Professional 847-477-4235 [email protected] Professional Summary Innovative and award-winning strategic B2B marketing leader with 25+ years of deep expertise in brand positioning, product marketing, and storytelling. Proven track record of driving revenue growth, elevating brand equity, and aligning marketing strategy with business objectives to maximize ROI and scale demand. Adept at leading and inspiring diverse, high-performing teams, shaping organizational narratives across channels, and partnering with C-suite stakeholders to scale organizations through blending strategy and tactical execution for measurable growth. Skills MARKETING & BRAND: Brand Strategy & Positioning | Marketing Communications Leadership | Growth & Go-to-Market Strategy | Messaging & Narrative Development GROWTH & REVENUE: Demand Generation & Funnel Optimization | Customer Acquisition & Retention | Product Marketing & Launch Strategy CHANNELS & EXECUTION: Content Strategy & Thought Leadership | Digital Marketing (Paid, Owned, Earned) | Marketing Automation & CRM (e.g., HubSpot, Salesforce) | Content Creation (Audio, Video, Print, Web) LEADERSHIP & INFLUENCE: Executive & Board-Level Communications | Team Building & Talent Development | Agency & Vendor Management | Change Management & Transformation Professional Experience Vice President, Marketing and Growth The Winters Group 10/2021 – 12/2025 Set and executed marketing and growth strategy, translating