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M
Matthew O.

Matthew O.

AI Data Annotator, Content evaluator specialist, and Data labelling

Nigeria flaglagos, Nigeria

Key Skills

Software

Other
OneFormaOneForma

Top Subject Matter

Entertainment
Journalism
social platforms

Top Data Types

VideoVideo
TextText
ImageImage

Top Task Types

Text GenerationText Generation
Object DetectionObject Detection
Fine-tuningFine-tuning
Evaluation/RatingEvaluation/Rating

Freelancer Overview

Mass Communication graduate and Media Professional with over six years of experience in video editing, content production, scriptwriting, and visual storytelling. Experienced in evaluating media content, assessing content quality, and applying communication principles to analyze audience engagement and message effectiveness. Over the past year, I have worked as an AI Content Evaluator and Trainer, reviewing AI-generated responses and multimedia content based on accuracy, relevance, clarity, factual consistency, and adherence to project guidelines. My background in media production and communication enables me to objectively assess text, video, image, and audiovisual content while maintaining high levels of accuracy and attention to detail. Skilled in content evaluation, AI response rating, data annotation, fact-checking, media analysis, scriptwriting, video editing, and motion design. Able to contribute effectively as both a generalist evaluator and a specialist in media and communication-related projects.

Labeling Experience

Data Annotator

ImageImageEvaluation/RatingEvaluation/Rating

Project Scope Description The client was fine-tuning a proprietary LLM to improve its performance in professional, high-stakes communication (specifically legal and medical advisory domains). The model frequently suffered from "hallucinated" citations and tone inconsistencies when responding to complex, multi-layered queries. My objective was to evaluate, critique, and rewrite model outputs to ensure factual accuracy, logical flow, and adherence to specific brand-voice guidelines. Specific Data Labeling Tasks Performed Ranking & Preference Labeling: Performed pairwise comparisons (A/B testing) on model-generated responses, ranking them based on factual correctness, conciseness, and neutrality. Fact-Checking & Citation Verification: Cross-referenced model assertions against verified primary sources to identify and flag inaccuracies, providing corrected citations where the model failed. Safety & Bias Mitigation: Evaluated responses for subtle harmful biases or inflammatory language, rewriting responses to ensure they adhered to strict safety and "helpful assistant" guardrails. Tone/Style Calibration: Adjusted the output style to shift from a generic robotic tone to a precise, professional persona, ensuring the model's vocabulary aligned with industry-standard terminology. Project Size Volume: Evaluated and audited over 2,500 individual dialogue turns and long-form responses. Duration: Ongoing freelance contract since Q3 2024. Tooling: Worked directly within the client’s custom internal evaluation dashboard and integrated Notion/Slack workflows for documenting edge-case patterns. Quality Measure Consistency Rating: Maintained a 97% alignment score with the client’s "Gold Standard" evaluation set (a set of benchmark responses vetted by the project lead). Feedback Loop: Acted as a senior contributor in documenting "failure modes," which directly influenced the refinement of the prompt-engineering instructions for the wider annotation team. Weekly quality audits focused on reasoning depth, ensuring that my rationale for flagging an error was logically sound and defensible to the engineers.

2024 - Present

Education

U

University of Lagos

BSc, Media & Communication Studies

BSc
2019 - 2023

Work History

T

Tantacom

Video Editor

Lagos, Lagos
2024 - 2026