Integrated Media Buyer — MaHK Advertising
Executed and optimized media strategies using performance and cost analysis to assess reach, engagement, and ROI outcomes. Performed cost analysis, negotiated contracts, and monitored campaign expenditures as part of ongoing performance measurement. Reconciled payments and tracked spending in Excel and Google Sheets to support accurate reporting. • Cost analysis and ROI/campaign performance evaluation • Invoice processing and payment reconciliation for tracking expenditures • Campaign spending tracking in Excel/Google Sheets • Contract negotiation to reduce expenses while maintaining ROI benchmarks