Content Strategy Lead (AI-assisted content workflow and strategy for clients)
Built AI-assisted content workflows that standardize prompt-driven drafting for consistent multi-platform delivery across client brands. Developed content strategy artifacts such as brand voice guides, content pillars, and publishing schedules to structure and constrain generated text outputs. Managed distribution and campaign support through email marketing and paid social to extend reach of AI-produced content. • Designed workflow automation to cut production turnaround by 60%+ while maintaining quality • Produced strategy documentation that governs AI-assisted content generation and consistency • Coordinated multi-client publishing schedules for concurrent content production • Used Mailchimp and Meta ads to support organic campaigns driven by generated content