Maria T.

Key Skills

Software

Mercor

AWS SageMaker

Top Subject Matter

Marketing & Advertising – Digital Marketing Strategy & Campaign Optimization

E-commerce & DTC – Customer Acquisition, Retention & Lifecycle Marketing

B2B SaaS – Go-to-Market Strategy & Customer Engagement

Top Data Types

Document

Text

Image

Top Task Types

Segmentation

Classification

Question Answering

Text Summarization

Freelancer Overview

Founder and Marketing Consultant. Brings 16+ years of professional experience across complex professional workflows, research, and quality-focused execution. Education includes Master of Business Administration, The University of Texas at Austin, McCombs School of Business (2024) and Master of Management, St. Petersburg State Polytechnic University (2009). AI-training focus includes labeling workflows including Segmentation.

Labeling Experience

Founder and Marketing Consultant

Segmentation

As the Founder and Marketing Consultant, I developed and evaluated marketing strategies, campaign structures, and customer journeys for diverse brands. I created actionable marketing deliverables, analyzed engagement data, and optimized lifecycle programs to drive business growth. My role included implementing structured feedback and experimentation frameworks for campaign validation and results improvement. • Developed campaign briefs, lifecycle frameworks, and segmentation strategies for B2B SaaS, DTC, and consumer brands. • Designed lifecycle programs across email, SMS, and in-app channels to enhance retention and repeat purchase. • Built testing roadmaps and A/B testing frameworks to improve marketing outcomes. • Applied AI-assisted workflows for campaign planning, analytics, and performance optimization.

2025 - Present

Marketing Lead

Segmentation

As Marketing Lead, I was responsible for end-to-end marketing across direct-to-consumer, app, and marketplace channels for a consumer electronics brand. I aligned campaign execution with business objectives to drive growth, subscriber scale, and improve customer engagement. My work leveraged analytics, segmentation, and creative testing to optimize channel performance and reduce cost. • Led full-funnel marketing efforts across multiple sales channels, contributing to 30% YoY growth. • Designed and implemented lifecycle programs, reducing churn and increasing LTV:CAC ratio. • Enhanced performance using tracking frameworks and behavior analysis. • Improved conversion and engagement metrics through creative, segmented, and paid channel optimization.

2025 - 2026

Head of Growth

Segmentation

As Head of Growth, I managed full-funnel marketing for an AI-powered SaaS platform, focusing on acquisition, lifecycle, and retention strategies. I improved onboarding, lead conversion, and adoption by designing targeted user journeys and nurture programs. The role required advanced analytics, experimentation frameworks, and alignment of marketing with product and sales teams. • Delivered 15x lead growth and reduced customer churn through segmentation and optimized journeys. • Increased conversion rates via messaging and in-product onboarding improvements. • Implemented A/B testing to validate marketing hypotheses and campaign performance. • Integrated lead scoring and feedback loops for improved adoption and feature usage.

2023 - 2024

Education

Work History