Digital Marketing Executive - What’s Your Story
Managed an end-to-end digital growth strategy across 15–30 client accounts, covering paid media, social media marketing, and performance optimization. Built and optimized Google Ads and Meta Ads campaign structures using audience segmentation, conversion-focused creatives, and ROI-driven bidding. Coordinated technical troubleshooting and tracking implementation to align campaign performance with website funnel and conversion events.• Owned paid media strategy across Google Ads and Meta Ads and optimized funnels for conversions.• Managed Google Business Profiles for geo-optimization, citation consistency, and local performance improvements.• Integrated and aligned tracking using Google Tag Manager and conversion event setup across ads and website.• Handled WordPress support for SEO structure, speed optimization, plugin conflicts, and troubleshooting.