Linus E.

Key Skills

Software

Appen

Top Subject Matter

PPC Ads

Revenue OPtimization

AI

Top Data Types

Image

Text

Document

Top Task Types

Entity (NER) Classification

Bounding Box

Segmentation

Polygon

Classification

Point/Key Point

Polyline

Cuboid

Object Detection

Text Generation

Text Summarization

Question Answering

RLHF

Fine-tuning

Red Teaming

Freelancer Overview

PPC Specialist. Brings 7+ years of professional experience across complex professional workflows, research, and quality-focused execution. Education includes Bachelor of Engineering, Moi University (2019). AI-training focus includes labeling workflows including Named Entity Recognition.

Labeling Experience

PPC Specialist

Entity (NER) Classification

You led end-to-end PPC campaign strategy and execution across Meta, LinkedIn, and Google Ads for multiple B2B clients. You focused on creative testing, ABM targeting, and funnel optimization to reduce CPL and grow qualified pipeline. You also ensured measurement and attribution were implemented to support optimization and reporting. • Lead end-to-end Meta, LinkedIn, and Google Ads campaigns for three B2B clients • Execute ABM-style campaigns to generate consistent B2B pipeline growth aligned to buyer journeys • Manage local Google Ads (Search & Call) for eight U.S. service businesses delivering high-intent leads • Own full-funnel tracking and attribution using GTM, Meta Pixel, GA4, LinkedIn Insight Tag, and Google Ads conversions

2024 - 2025

Education

Work History