AI Automation Specialist and Performance Media Operations Specialist - Grupo GTO
Developed and refined AI automation systems integrated with internal workflows and customer support operations. Led prompt engineering activities to calibrate assistant responses for accuracy, tone of voice, and compliance with logical guidelines. Performed large-scale analysis of user behavior and traffic metrics to support conversion algorithm optimization. • Built and tested integrated AI automation solutions for operational efficiency • Designed and calibrated prompt flows for virtual assistants and response quality • Analyzed traffic paid media dashboards to identify navigation patterns and search intent • Curated and managed operational and marketing inputs to ensure data quality for decision-making tools