Marketing & Data Operations Assistant — TechStyle Media (Text and image data labeling for consumer sentiment datasets)
Performed precise text and image labeling for consumer sentiment datasets to improve targeted advertising predictive accuracy. Tagged and categorized user-generated content assets on a recurring basis while maintaining a 99% accuracy rate. Collaborated with marketing stakeholders to interpret label-driven trends for promotional decision-making. • Labeled text and images from consumer sentiment datasets. • Categorized and tagged 2,000+ user-generated content assets monthly. • Maintained 99% labeling accuracy through quality control checks. • Improved predictive accuracy of advertising algorithms by 15% via labeling results.