Product Operations Specialist
SegmentationAs a Product Operations Specialist at Tencent, I managed the lifecycle and growth of mobile online game products within the Interactive Entertainment Group. I drove user acquisition, retention, and monetization strategies through in-depth user research and growth initiatives. The role required strong skills in product analysis, engagement optimization, and large-scale operations. • Led user segmentation, growth activities, and incentive mechanisms, achieving significant retention improvements. • Increased new user acquisition and monthly revenue through targeted product and marketing strategies. • Streamlined user experience by optimizing over 200 feature flows and reducing update cycles. • Received company recognition for excellence and achieving outstanding business results.