Product Manager | Abloom (AI-driven feature and campaign optimization)
Delivered product feature development and digital strategy initiatives that relied on AI-driven decision making and content personalization based on analytics and user data. Optimized conversion, engagement, and customer satisfaction through iterative feedback loops and targeted digital campaigns. • Spearheaded development of new digital platform features (AI-supported) to increase engagement. • Launched new products using cross-functional execution and data-informed positioning. • Implemented customer feedback loops, surveys, and churn-reduction initiatives. • Used analytics to optimize marketing strategies and improve conversion rates through targeted campaigns.