Data Scientist at Siam Piwat (segmentation analysis, association metrics, campaign insights)
Performed data science analysis to identify key customer segments and support campaign and promotion strategies using extracted datasets. Conducted market basket analysis by computing association metrics such as support, confidence, and lift from purchasing patterns. Developed dashboards to communicate performance and segmentation insights to stakeholders and campaign teams. • Executive Power BI dashboards for user activity and retail spending • Campaign performance analysis by type and user segments (acquisition, budget utilization, ROI) • Market basket analysis with support/confidence/lift to find purchasing patterns • Automated internal data request system to deliver processed datasets