Digital Strategy Consultant / Growth Marketing Advisor - AMP Music Label
Provided digital strategy and growth advisory to optimize user acquisition funnels and support market entry objectives. Conducted data-driven analysis of market dynamics, consumer behavior, and campaign performance to identify growth opportunities. Drove measurable improvements in conversion performance while advising on specialized digital growth approaches for the music industry. • Executed foundational digital growth strategy elements for the Vietnamese market. • Improved conversion rates by 6% over the last year using deep analytics. • Developed expertise at the intersection of digital growth and the Vietnamese music industry. • Advised on content performance and audience engagement optimization within local constraints.