Kewal J.

Key Skills

Software

Telus

Top Subject Matter

Ads quality rating and policy compliance (Hindi/English)

Search & ads evaluation and training data annotation (Hindi/English)

Bilingual content creation for digital campaigns (Hindi/English)

Top Data Types

Text

Audio

Document

Top Task Types

Evaluation/Rating

Transcription

Data Collection

Computer Programming/Coding

Object Detection

Text Generation

Freelancer Overview

Ads Quality Rater — Welocalize (freelance/remote). Brings 7+ years of professional experience across complex professional workflows, research, and quality-focused execution. Core strengths include Telus. Education includes Bachelor of Science (Honours), LNMU University and Higher Secondary (12th), LNMU University. AI-training focus includes data types such as Text and Audio and labeling workflows including Evaluation, Rating, and Translation.

Labeling Experience

Freelance Digital Marketer (part-time, current)

Text

Created bilingual Hindi-English content for social media and digital campaigns. Supported audience-specific communication that aligns localized messaging with campaign intent. While content creation is not strictly dataset annotation, the role involved producing multilingual materials suitable for localization-focused AI content tasks. • Produced Hindi-English campaign content • Assisted with online promotion and lead generation messaging • Tailored communication for audience needs • Performed bilingual writing for digital campaigns

2025 - Present

Search and Ads Evaluator (Freelance) - Telus International

Audio

Assessed the relevance, accuracy, and user satisfaction of search results and search ads. Annotated and labeled information for AI/ML training pipelines while following detailed rating guidelines. Produced consistent high-quality outputs by applying rubrics across Hindi and English content. • Evaluated search and ad relevance for user intent • Followed structured scoring instructions and rating rubrics • Worked with bilingual (Hindi/English) content • Ensured guideline adherence in remote freelance work.

2022 - 2023

Ads Quality Rater — Welocalize (freelance/remote)

Text

Evaluated online advertisements for quality, relevance, and policy compliance according to project guidelines and rating rubrics. Rated ads using signals such as landing page quality, ad copy accuracy, and intent matching for end-user satisfaction. Worked with Hindi and English content to ensure culturally and linguistically accurate scoring across remote self-directed assignments. • Performed ads quality rating based on provided evaluation criteria • Checked landing page quality and alignment with ad copy and user intent • Ensured consistent quality scores while working remotely • Applied Hindi-English linguistic and cultural accuracy checks

2024

Search & Ads Evaluator — Telus International (freelance/remote)

TelusText

Assessed relevance, accuracy, and user satisfaction for search results and search advertisements using detailed evaluation guidelines. Annotated and labeled data for AI/ML training pipelines across Hindi and English content to support model development. Produced consistent ratings and labels aligned with rubric requirements for high-quality output. • Rated search results and search ads for relevance and accuracy • Annotated and labeled AI/ML training data (Hindi/English) • Followed detailed evaluation guidelines and rating rubrics • Delivered consistent outputs in a remote freelance setup

2023

Education

Work History