Partner & Co-founder — User-centered qualitative research studies (USA and multiple African/Asian countries)
Conducted qualitative user research using in-depth interviews and ethnographic observation to collect structured insights for downstream synthesis. Organized, analyzed, and synthesized research findings to produce actionable intelligence for product and service design and strategic planning. Led ongoing studies across multiple countries and sectors, translating field observations into usable datasets for decision-making. • In-depth interviews and ethnographic observation for user/beneficiary insight collection. • Cross-industry fieldwork across the USA, Mali, Tanzania, South Sudan, India, and the Philippines. • Data synthesis and analysis to inform C-suite decisions and product strategy. • Co-designed gamified training approaches to improve organization-wide customer-centricity.