Kenny S.

Key Skills

Freelancer Overview

Ken Shea [email protected] | 724-875-7242 | www.linkedin.co/in/kennyshea | Greensburg, PA EDUCATION Slippery Rock University – Slippery Rock, PA May 2023 Pursuing Degree in Bachelor of Science in Business Administration GPA: 3.29/4.00 Major: Marketing Minor: Management and Leadership • Senior Year College Dean’s List • Member of the American Marketing Association EXPERIENCE Created ArcStick.store, Winter 2022 - Present Shopify E-Commerce Store • Utilized data analysis tools to assess market trends, competition, and customer preferences, leading to the selection of a winning product. • Generated $61,273.99 in gross revenue during 2023 Black Friday/Cyber Monday weekend with a 2.85% conversion rate. • Leveraged paid traffic channels such as Facebook and TikTok, with a total ad spend of $30,348.37 through Black Friday/Cyber Monday, averaging a total ROAS of around 2. • Implemented A/B testing for product page designs and campaign creatives, refining the user experience and CRO through data-driven insights. Unisys Corporation, Summer 2023 - Present Digital Analytics Intern • Leveraged platforms like ContentSquare/Hotjar to optimize campaign landing pages, determining that the 'Download' CTA yielded the highest effectiveness. • Demonstrated proficiency in utilizing data visualization tools such as Looker Studio for projects involving the extraction and analysis of campaign data. Presented suggested changes to stakeholders in a comprehensive manner. • Advised the paid media team

Education