Growth Marketing Manager
SegmentationManaged growth marketing and go-to-market activities to increase brand visibility, revenue, and customer acquisition efficiency. Designed marketing funnels and campaigns using market research, segmentation, and performance optimization. Built partnerships and community engagement programs to drive organic growth and measurable funding outcomes. • Increased brand visibility by 60% through content marketing and user acquisition campaigns • Drove 30% revenue growth within the first year via go-to-market strategy execution • Secured KES 250K+ in partnership and affiliate funding through relationship management • Improved conversion rates by overseeing end-to-end funnels and audience segmentation
2020 - 2023