Bath Spa University
Bachelor of Arts (Honours), English Literature and Creative Writing
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Marketing Content Lead with experience in brand communications, digital content strategy, copywriting, and editorial review. Skilled in evaluating tone, clarity, audience alignment, and brand consistency across marketing and AI-generated content. Experienced in content optimisation, campaign messaging, SEO-focused writing, and quality assurance for customer-facing communications. Particularly well suited to AI training and evaluation projects involving content review, instruction following, response ranking, rewriting, factual accuracy, and brand voice assessment. Strong attention to detail with the ability to identify nuanced differences in tone, quality, clarity, and user intent. Experienced working with complex information, maintaining consistency across large volumes of content, and providing high-quality human feedback to improve AI-generated outputs. Familiar with UK English conventions, digital marketing best practices, and audience-focused communication across multiple platforms.
Bachelor of Arts (Honours), English Literature and Creative Writing
Content Lead
Marketing Executive