Senior Executive – Social Media Operations, SBI Card
Handled and monitored official Twitter/X and Facebook accounts while serving as primary operator for a critical response queue for verified and high-follower customers. Prioritized and resolved premium/VIP escalated complaints while maintaining critical response SLAs and reducing escalation turnaround time. Monitored social media sentiment daily, flagged high-risk posts for immediate escalation, and collaborated with internal banking and compliance teams to address sensitive grievances aligned with RBI guidelines. • Managed escalation triage and SLA adherence for high-priority customers • Produced daily/weekly performance reports tracking resolution rates and response times • Collaborated with internal teams to resolve grievances and improve processes • Flagged high-risk content and contributed to improved brand reputation scores