K M.

Key Skills

Software

No software listed

Top Subject Matter

eCommerce operations

web/content quality assurance

digital marketing reporting

Top Data Types

Text

Video

Top Task Types

Classification

Data Collection

Segmentation

Tracking

Freelancer Overview

Growth Marketing Manager and B2B D2C Ecommerce Lead - WFH Growth Marketing Project - CPL. Brings 8+ years of professional experience across complex professional workflows, research, and quality-focused execution. Core strengths include Internal, Proprietary Tooling, and Google Analytics. Education includes Introduction to Computer Science, Harvard University and Postgraduate Diploma in Computer Applications, EKNOWLEDGE Education (2019). AI-training focus includes data types such as Text and Video and labeling workflows including Classification, Evaluation, and Rating.

Labeling Experience

Growth Marketing Manager and B2B D2C Ecommerce Lead - WFH Growth Marketing Project - CPL

VideoSegmentationTracking

Owned GTM and growth marketing initiatives across B2B and D2C ecommerce business models, focusing on product visibility, customer acquisition, conversion optimization, and revenue performance. Designed and executed launch and category campaign strategies with customer segmentation, channel planning, offer positioning, KPI tracking, and post-campaign analysis. Managed and optimized multi-channel performance marketing with strong attention to data quality and operational execution. • Led go-to-market strategy for launches and promotional initiatives using ICP segmentation and channel planning • Optimized paid media across Google Ads, LinkedIn Ads, Meta Ads, Bing Ads, Shopping, Display, Video, Remarketing, and PMax to drive ROI • Used Advanced Excel and analytics tools for KPI tracking (AOV, RoAS, CAC, CTR, CPC) and reporting dashboards • Applied AI-assisted marketing workflows (ChatGPT/Gemini/Copilot) to improve audience targeting, ad optimization, and campaign execution speed

2025 - 2026

WFH Growth Marketing Project - CPL (Australia) | GTM/Growth Marketing Manager & B2B D2C Ecommerce Lead (Apr 2025 - May 2026)

TextData Collection

Managed analyst-style workstreams involving data collection, listing audits, campaign tracking, and quality checks to support growth marketing execution. Conducted systematic verification and validation of large datasets for performance reporting, including funnel and conversion metrics. Applied AI-assisted marketing workflows (e.g., ChatGPT and other assistants) to improve optimization and execution speed. • Performed data collection and quality checks across campaign and marketplace reporting pipelines. • Audited listings and tracked pending action items to maintain data consistency. • Built weekly/monthly KPI dashboards and stakeholder summaries from validated data. • Conducted performance analysis and post-campaign evaluation using analytics and spreadsheets.

2025 - 2026

A2 Digisolution | IT & Digital Marketing Analyst (Jun 2021 - Mar 2025)

Text

Performed data validation, backend monitoring, and quality checks to maintain reporting accuracy for multi-client digital marketing operations. Collected and analyzed campaign and website performance data to support optimization recommendations and KPI tracking. Assisted with AI-assisted workflows (ChatGPT) to accelerate analysis and reporting tasks. • Produced daily/weekly/monthly MIS reports and KPI dashboards from analytics data. • Validated campaign tracking and operational follow-ups to ensure data correctness. • Monitored CTR/CPC/conversion trends and engagement metrics for client reporting. • Supported A/B testing and reporting automation using AI-assisted workflows.

2021 - 2025

Adotized Digital Marketing Agency | Web Master & eCommerce Support (Mar 2019 - Jun 2021)

TextClassification

Performed website, landing-page, and product-content verification checks to ensure data accuracy across eCommerce systems. Conducted quality checks such as broken link monitoring and content verification to maintain reliable catalog and pricing data. Translated raw operational and performance metrics into actionable summaries for internal teams and clients. • Verified product uploads, catalogue entries, and pricing changes on CMS/eCommerce platforms. • Ran website testing and QA for content accuracy and uptime using analytics-driven monitoring. • Supported A/B testing by coordinating changes to landing pages and promotional content. • Assisted with data collection and follow-up on operational tasks to keep website and campaign data consistent.

2019 - 2021

Education

Work History