AI Marketing Manager (Growth & Promotions)
Managed AI-driven growth and promotions for food and beverage marketing initiatives, focusing on revenue and market expansion. Built and optimized multi-channel digital campaigns using machine learning and audience segmentation to improve conversion while controlling spend. Led operational tracking and reporting to maximize measurable ROI and support data-driven decision-making. • Deployed AI-driven campaigns delivering consistent revenue growth and market expansion. • Leveraged ML tools and audience segmentation to improve conversion rates while reducing ad spend. • Managed multi-channel digital campaigns across social, email, and SEM with strong ROI measurement. • Analyzed campaign performance using web analytics to guide optimization and stakeholder updates.