SEARCH RELEVANCE ASSOCIATE | INNODATA INC | JULY 2022 – PRESENT
TextConducted evaluation and analysis of online advertisements and digital content using standardized guidelines and procedures. Performed research-oriented review to identify customer pain points and determine actionable improvements that reduced support burden. Created and managed survey research instruments to derive insights that improved lead generation and web traffic. • Identified irrelevant advertisements by applying relevance guidelines. • Produced structured qualitative and quantitative survey questions and performed analysis. • Managed a multi-channel survey strategy (digital, traditional, in-person) to capture user responses. • Used research findings to support measurable improvements in customer satisfaction and engagement metrics.