Jemimah I.

Key Skills

Software

Don't disclose

Top Subject Matter

No subject matter listed

Top Data Types

Text

Image

Document

Top Task Types

Text Generation

Question Answering

Object Detection

Text Summarization

Transcription

Data Collection

Freelancer Overview

JEMIMAH IDOWU Growth Marketing Manager [email protected] | +2348130870564 | Lagos, Nigeria (Remote) | CIM Associate Member | Meta Certified Media Buyer Professional Summary Growth and performance marketing manager with 5+ years of experience in digital marketing, campaign management, and paid media strategy across Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads. Proven track record of improving CPA, ROAS, and conversion rates for clients across SaaS, fintech, property, iGaming, and insurance verticals. Results: 62.3% revenue growth, 95.8% subscriber growth, 3x ROAS improvement, 40% CPC reduction, 28% CPL reduction, and 11,900+ app installs at £0.78 CPI across three markets. Proficient in GA4, GTM, AppsFlyer, Meta Pixel, CAPI, HubSpot, and Looker Studio. Experienced managing paid media campaigns, creative teams, and client accounts in fully remote environments. CORE COMPETENCIES Paid Media and Campaign Management: Google Ads (Search, Display, PMax, Shopping, App), Meta Ads Manager, LinkedIn Ads, TikTok Ads. Full campaign management from setup through optimisation. CPA, ROAS, CTR, CPC, and CAC tracking across all accounts. Funnel and Conversion Optimisation: Full-funnel digital marketing strategy, landing page CRO, A/B testing, upsell and upgrade path design, visitor-to-conversion improvement, and funnel drop-off analysis. Tracking and Attribution: AppsFlyer MMP, Meta Pixel, Conversions API (CAPI), GA4, Google Tag Manager (GTM), SKAdNetwork, AEM, UTM frameworks, conversi

Education