Freelancer

Key Skills

Freelancer Overview

[email protected] ABRAR BAJWA Pakistan +923042918433 https://www.linkedin.com/in/abrar-ayub- CAMPAIGN MANAGER 729a5b1b1/ EXPERIENCE DIGITAL MEDIA CONSULTANT Jun 2024 — Present FREELANCE — Germany · Executed paid media campaigns for SaaS clients across Meta, Google Ads, Bing Ads, DV360, and LinkedIn, optimizing for lead generation, sign-ups, and trial conversions. · Developed and executed full-funnel strategies to drive trial sign-ups and onboarding, resulting in a 30% increase in conversions. · Conducted A/B testing for creatives and landing pages, improving CTR by 28% and reducing CPA by 12% through iterative optimization. Leveraged advanced audience segmentation custom intent, lookalikes, retargeting to drive higher engagement and lead quality. · Automated reporting work ows using GA4, GTM, Meta Pixel, and platform - speci c reporting tools Google Ads & Bing Ads to ensure accurate attribution and real-time performance tracking. · Consulted on conversion tracking, attribution models, and lead funnel analysis, helping SaaS clients optimize customer acquisition and retention strategies. SUMMARY MEDIA PLANNER Mar 2023 — Mar 2024 WPP MEDIA — Pakistan Detail oriented Campaign Manager with a · focus on ROI and performance metrics. Managed $500K+ quarterly budgets, driving cross-channel media strategies (TV, print, Expertise in managing budgets, timelines, digital, programmatic) with a focus on automated optimization workows in DV360 and resources effectively to ensure and Met