Ivan O.

Key Skills

Freelancer Overview

Ivan Okafor Junior Brand Strategist & Creative Director [email protected] | Lagos, Nigeria (Remote-Ready) | Available for Remote Worldwide PROFILE Creative founder and brand strategist with hands-on experience building and directing a purpose-driven creative agency from the ground up. Combines strategic brand thinking with a data-informed, AI-augmented approach to develop compelling identities, campaigns, and content that resonate with target audiences. Adept at managing the full creative process — from insight and ideation through to execution across digital and print platforms. EXPERIENCE Founder & Creative Director Mama's Studio — Creative Agency | Lagos, Nigeria | 2024 – Present n Founded and lead a creative agency whose brand identity is built around celebrating motherhood, targeting modern African women and families. n Developed the full brand system: visual identity, typography (Bodoni Moda + Montserrat), color palette, tone of voice, and brand guidelines. n Directed and produced exhibition fliers, social media assets, and campaign materials achieving near-perfect internal design scores. n Built and executed a cross-platform content strategy across Instagram, Threads, X, and TikTok — including algorithm playbooks, posting cadences, and content format optimization. n Crafted Instagram captions and brand copy centered on emotional storytelling tied to the motherhood theme. n Managed client briefs from discovery through final creative delivery, ensuring brand alignmen