Market Research Executive — Market research survey design, data collection orchestration, and reporting
Translated business research objectives into structured customer survey data and ensured accurate capture through questionnaires and discussion guides. Coordinated with data processing and survey programming teams to validate that responses were collected consistently for subsequent analysis. Produced insights from survey and behavioral inputs to support audience segmentation and emerging opportunity identification. • Designed comprehensive questionnaires and discussion guides tailored to research objectives. • Collaborated with survey programming and data processing teams to ensure accurate data collection and analysis. • Analyzed consumer behavior trends to identify audience segments. • Authored reports and delivered stakeholder presentations based on research findings.