Consumer Behavior & Online Shopping Research (Data Collection, Categorization, and Annotation for Analysis)
Worked on collecting and organizing survey-based consumer shopping behavior data for downstream analysis. Focused on interpreting customer preferences, reviews, and satisfaction signals and ensuring the resulting dataset was consistent and accurate. Used spreadsheet-based documentation to support categorization and analysis outputs. • Organized large volumes of survey and review information • Performed accuracy verification while handling repetitive entries • Applied categorization and data interpretation to create usable research records • Prepared analysis-ready reports using Excel and online research outputs