Portfolio Review/Category Exploration of Hispanic Shoppers — survey data collection and dashboard-ready compilation
Performed multi-stage quantitative research for a client portfolio project involving survey response collection and dataset compilation. Collected and organized respondent survey outputs plus open-end, demographic, and retailer data for multiple product categories and business units. Built an interactive dashboard to visualize and disseminate findings to multiple client stakeholder groups. • Compiled raw/open-end and demographic datasets into an analysis repository in Excel • Managed 13K+ respondent survey outputs segmented by category, generation, ethnicity, retailer, and channel • Developed and web-published an interactive Power BI dashboard for internal stakeholder access • Managed budgeting and team execution across concurrent quick-turn studies