Built KPI dashboard for media ROI visibility using Claude/Replit (Vire.Agency)
Developed leadership-facing performance and ROI visibility to support AI-assisted decision-making via a unified KPI dashboard. While primarily a marketing performance engineering task, it involved assembling structured metrics for model/agent workflows that consume KPI signals. The system served as an input layer for data-driven optimization and potential automation. • Built a comprehensive performance dashboard (Claude/Replit) to unify KPIs. • Provided leadership real-time visibility into media ROI and demand conversion trends. • Enabled faster optimization based on unified KPI reporting. • Supported cross-team demand conversion analysis.