Data Analyst
SegmentationIn my role as Data Analyst, I provided data-driven recommendations to optimize marketing campaigns and performance measurement. I developed automated dashboards and analysis tools in Power BI and SQL to improve efficiency and outcomes. My responsibilities also included A/B testing and establishing consistent reporting standards. • Improved marketing campaign ROI by implementing SQL-based performance analysis and targeted segmentation, increasing ROI by 20%. • Automated campaign KPI monitoring with Power BI dashboards, improving reporting efficiency by 30%. • Increased ad conversion rates through statistical analysis and A/B testing, resulting in an 18% improvement in campaign conversions. • Standardized data reporting templates and dashboard automation, reducing manual workflows by 25%.