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FAUVE ALTMAN Marketing Director & GTM Leader · DeFi / Stablecoin Infrastructure · Web3 Montréal, Canada / Dubai · [email protected] · +33 767 152 291 · linkedin.com/in/fauve-altman · TG: ctrlaltf · Open to remote / relocation PROFESSIONAL SUMMARY Marketing Director and GTM leader with 10+ years in communications and ecosystem development, including 8+ years embedded in DeFi, stablecoin infrastructure, and regulated digital asset environments. Experienced building and running marketing functions from the ground up across fast-moving Web3 companies, combining institutional-grade GTM strategy with hands-on execution across brand, content, product marketing, and community. Consistent track record of driving on-chain adoption, developer and institutional onboarding, and measurable revenue outcomes. Comfortable operating at the intersection of compliance, product, and growth. CAREER HIGHLIGHTS • Launched Reya Network’s staking layer (L1) using a liquidity-first strategy ahead of DEX release: $120M staked within 24 hours, 60– 65% from institutional capital. • Led institutional and retail GTM for a yield-generating stablecoin, designing a multi-phase campaign with gamified community mechanics that drove sustained on-chain activity, wallet growth, and social reach. • Ran GTM campaigns with budgets up to $5M USD for Near Foundation and Ref Finance, delivering measurable improvements in product visibility, market penetration, and ecosystem onboarding. • Supported the launch of Aave’