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Evelyn M.

Evelyn M.

Data Analyst & HR Consultant (Brites Management Services) — MIS data integrity, reporting, and automated spreadsheet tra

Kenya flagNairobi, Kenya

Key Skills

Software

Don't disclose

Top Subject Matter

Management Information Systems (MIS)
HR/Workforce analytics
operational reporting

Top Data Types

TextText
DocumentDocument

Top Task Types

Function CallingFunction Calling
Prompt + Response Writing (SFT)Prompt + Response Writing (SFT)
TrackingTracking
Data CollectionData Collection
SegmentationSegmentation

Freelancer Overview

Marketing & HR Operations Assistant, Brites Management Services. Brings 4+ years of professional experience across complex professional workflows, research, and quality-focused execution. Core strengths include Cloud Organization, Drive, and Advanced MS Excel. Education includes Bachelor of Science, Strathmore University (2022) and Diploma, Strathmore University (2019). AI-training focus includes data types such as Text and Document and labeling workflows including Data Collection, Segmentation, and Tracking.

Labeling Experience

Marketing and Data Analysis Associate (Game Changer Marketing Company) — AI workflow/prompt design and analytics reporting

TextTextPrompt + Response Writing (SFT)Prompt + Response Writing (SFT)

Developed and standardized AI integration workflows using prompt engineering techniques through conversational AI models to accelerate market research data gathering and structured content development. Converted complex marketing metrics and performance analytics into executive-ready visual dashboards and reports for stakeholders. Modeled large retail and consumer datasets in Excel to forecast demand dynamics and maximize marketing outreach ROI through data-driven strategy formulation. • Prompt engineering workflow standardization • Analytics-to-dashboard reporting • Marketing dataset modeling and forecasting • Client-facing executive presentations

2025 - 2026

Marketing and Data Analytics Associate - Game Changer Marketing Company

DocumentDocumentTrackingTrackingSegmentationSegmentation

You served as a Marketing and Data Analysis Associate, using advanced Excel modeling to analyze retail and consumer datasets and inform data-driven marketing strategies. You produced executive-ready dashboards and reports that translated complex metrics and performance analytics into clear insights for leadership and stakeholders. You integrated AI workflows through prompt engineering to streamline market research data gathering and structured content development while partnering with brand executives to align analytics with corporate growth goals. • Managed and modeled large retail and consumer datasets in Excel • Built visual executive dashboards and stakeholder reports • Standardized AI-assisted workflows using prompt engineering techniques • Delivered B2B client presentations and growth milestone recommendations

2024 - 2026

Data Analyst & HR Consultant (Brites Management Services) — MIS data integrity, reporting, and automated spreadsheet tracking

Don't discloseTextTextFunction CallingFunction Calling

Performed MIS data entry and quality assurance validation across multiple tracking systems to ensure high-fidelity corporate records. Produced deep-dive analytical reporting used by leadership for operational decision-making and bottleneck identification. Built and maintained automated Excel tracking spreadsheets using complex logic and cross-referencing to streamline data transformation workflows. • Data integrity QA/validation • Spreadsheet-based data preprocessing • Analytical reporting for stakeholders • Operational bottleneck discovery

2023 - 2025

Marketing & HR Operations Assistant, Brites Management Services

TextTextData CollectionData Collection

Supported marketing and HR operations that required organizing, tracking, and maintaining structured applicant and performance datasets for downstream reporting and decisions. Managed internal data tracking workflows and competitor/market research outputs to ensure consistent dataset availability for analysis and reporting. Helped keep cloud-based documentation organized to maintain data quality across teams and time periods. • Applicant data tracking and onboarding communication workflow setup. • Competitor benchmarking and market research data compilation. • Maintenance of organized folders/documentation in cloud infrastructure. • Drafted outreach templates to support lead-generation data preparation.

2023 - 2024

Education

D

Daystar University

Certificate, Business Administration

Certificate
2023 - 2023
S

Strathmore University

Bachelor of Science, Management Information Systems

Bachelor of Science
2020 - 2022

Work History

G

Game Changer Marketing Company

Marketing and Data Analytics Associate

Nairobi
2025 - Present
G

Game Changer Marketing Company

Marketing and Data Analysis Associate

Nairobi
2025 - 2026