Erick M.

Key Skills

Software

Other

Clickworker

Top Subject Matter

Performance marketing datasets (Google/Meta Ads) and audience segmentation

Visual content evaluation and quality assurance for marketing assets

Customer data and lead pipeline categorization

Top Data Types

Text

Top Task Types

Classification

Freelancer Overview

Digital Marketing Consultant | Lamlan Digital Solutions (Data-driven optimization and algorithmic training via tagging/m. Brings 6+ years of professional experience across complex professional workflows, research, and quality-focused execution. Core strengths include Other. Education includes AI Search Engine Optimization Course, Udemy (2026) and Advanced Digital Marketing Certification, GOMYCODE (2025). AI-training focus includes data types such as Text and Images and labeling workflows including Classification, Evaluation, and Rating.

Labeling Experience

Digital Marketing Consultant | Lamlan Digital Solutions (Data-driven optimization and algorithmic training via tagging/metadata categorization)

OtherTextClassification

Performed data-driven categorization of campaign datasets to support audience segmentation and identify high-converting patterns in marketing inputs. Applied quality assurance methods to determine reliable ground-truth examples used to guide client strategies. Optimized search and social algorithm behavior via structured keyword tagging and metadata categorization. • Labeled/segmented datasets for audience segmentation and performance analysis. • Conducted A/B testing to validate high-performing data used as ground truth. • Implemented keyword tags and metadata categories for algorithmic optimization. • Reported conversion accuracy improvements from labeling-driven insights.

2025 - Present

Digital Marketing Specialist | Silica24 (Content moderation/evaluation and trend labeling)

Other

Audited and assessed visual design assets against defined quality benchmarks to ensure compliant, high-engagement outputs. Monitored performance metrics and labeled content trends as high-performing versus low-performing to support ongoing optimization decisions. Documented processes with strict adherence to formatting standards for consistent labeling quality. • Rated and verified visual assets against quality benchmarks. • Labeled performance trends (high-performing vs low-performing content). • Ensured outputs met brand-safety and quality requirements through audits. • Maintained structured documentation supporting repeatable evaluation.

2025 - 2025

Sales and Marketing Associate | Muungano Microfinance Bank (Data entry/verification and lead labeling)

OtherTextClassification

Entered and verified customer onboarding records to ensure data accuracy and integrity for downstream use. Labeled and segmented lead pipelines to improve automated marketing funnel efficiency and targeting. Performed data categorization as part of customer onboarding and marketing operations. • Verified sensitive financial/customer data during onboarding. • Labeled and segmented leads for pipeline categorization. • Supported automated marketing funnel performance through structured data labeling. • Ensured consistent categorization for improved targeting outcomes.

2021 - 2022

Education

Work History