Elsana B.

Key Skills

Software

No software listed

Top Subject Matter

Fintech product websites and landing pages content (multilingual tone/regulatory compliance)

Fintech UX content localization for biometric payments

Insurance app UX writing content system and multilingual localization

Top Data Types

Text

Document

Top Task Types

Prompt + Response Writing (SFT)

Text Generation

Freelancer Overview

Digital Content Manager — Guavalab. Brings 6+ years of professional experience across legal operations, contract review, compliance, and structured analysis. Core strengths include ChatGPT, Jasper, and N. Education includes Master of Arts, Ege University (2014) and Bachelor of Arts, Qafqaz University (2012). AI-training focus includes data types such as Text and labeling workflows including Prompt + Response Writing (SFT), Translation, and Localization.

Labeling Experience

Senior UX Writer / Content Designer — Confidential Insurance Company

TextText Generation

Leading UX writing for a pre-launch mobile insurance app across 14+ core user flows, including onboarding, journeys, and various system states. While the role is primarily UX content design, it involves generating and structuring large volumes of user-facing text as reusable content components. These structured text artifacts function as candidate datasets for content systems and potential future AI-assisted content generation. • Created UX copy for onboarding, error, and empty states for 14+ flows • Designed end-to-end UX copy directly in Figma for consistent behavior across screens • Structured multilingual content across EN, RU, and AZ with localization consistency • Built governance frameworks and content standards ahead of product launch

2025 - Present

Digital Content Manager — Guavalab

TextPrompt + Response Writing (SFT)

Introduced AI-assisted content workflows to speed up iterative creation and refinement of product copy for fintech landing pages. The work focused on using LLM-driven drafting and editing loops to improve messaging quality rather than labeling data. This functionally supported downstream AI content generation and evaluation by producing versioned text outputs for multiple pages and markets. • Used ChatGPT and Jasper to generate and revise marketing and UX copy • Reduced content iteration time by 35% by streamlining draft/review cycles • Coordinated with product, design, and legal teams to ensure accuracy and compliance • Applied tone, clarity, and regulatory constraints to AI-assisted content drafts

2023 - 2025

Product Content Manager — Whelp SaaS Platform

TextText Generation

Coordinated and produced user-facing campaign and product messaging for a B2B SaaS platform, including onboarding and in-app content. The work generated large volumes of structured marketing and UX text intended for consistent user experiences across channels. These outputs support content systems and could be used as evaluation or training material for AI-assisted copy workflows. • Led content strategy coordinating product, marketing, and visual teams • Created social, email, and in-app messaging aligned with product updates • Improved user acquisition by 25% via improved product messaging and onboarding content • Ensured messaging alignment across customer touchpoints

2021 - 2022

UX Content Designer — Biometric Payments (SmilePay)

Text

Designed multilingual UX content for mobile onboarding and payment flows, ensuring localized user experiences across multiple markets. The work required producing consistent translated microcopy and in-flow messaging for different languages rather than traditional data annotation. Localization outputs served as labeled training-ready text for UX content systems and error-state handling. • Created localized onboarding and payment flow UX copy in EN, RU, and AZ • Aligned messaging to acquisition-funnel goals across TR/RU/AZ markets • Rewrote error states, tooltips, and microcopy to improve retention • Ensured UX writing consistency across screens and user journey steps

2021 - 2022

Education

Work History