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EDMOND KIMATHI NYAGA 001, Nairobi, Kenya • +254716676466/+254755803667 • [email protected] https://www.linkedin.com/in/edmond-nyaga-552668397/ SUMMARY A Senior SEO Content Writer & Strategist with over 8 years of experience driving organic growth and establishing brand authority for diverse Kenyan and international companies. Expert in transforming complex topics into search- optimized, engaging content that ranks, attracts target audiences, and converts. Combines deep technical SEO knowledge with strategic content planning and team leadership to build sustainable content ecosystems that deliver measurable results. WORK HISTORY SENIOR SEO CONTENT WRITER & STRATEGIST Oct 2020 - Present Business News, Kenya Writers, & Various Client Companies | Nairobi, Kenya Develop and execute comprehensive SEO content strategies for 15+ businesses across finance, technology, healthcare, and e-commerce sectors in Kenya. Produce 80+ optimized articles monthly, resulting in an average 60% increase in organic traffic for clients within 6 months. Conduct technical SEO audits and provide actionable recommendations for website structure and on-page optimization. Mentor and manage a team of 3 junior writers, establishing quality standards and SEO best practices. Implement performance tracking using Google Analytics 4 and Search Console to inform data-driven content decisions SENIOR SEO CONTENT WRITER & STRATEGIST Mar 2021 - Dec 2022 SEO Content Writer Created 50+ monthly blog posts and landing pag