Dexter G.

Key Skills

Software

Other

CVAT

V7 Labs

SuperAnnotate

Top Subject Matter

Marketing copy and consumer messaging (English/Swahili/localization)

Consumer goods messaging QA and compliance

Multilingual marketing content evaluation (English/Swahili)

Top Data Types

Text

Document

Top Task Types

Entity (NER) Classification

Text Generation

Object Detection

Data Collection

Evaluation/Rating

Freelancer Overview

Marketing Intern/Executive | Henkel Kenya | Kenya (2020–2022) — content review and QA with feedback-driven error analysi. Brings 7+ years of professional experience across complex professional workflows, research, and quality-focused execution. Core strengths include Other. AI-training focus includes data types such as Text and labeling workflows including Evaluation and Rating.

Labeling Experience

Marketing Executive | East African Breweries Ltd (EABL) | Kenya (2025–2026) — structured evaluation and annotation of marketing content

OtherText

Assessed marketing copy and agency content for clarity, cultural appropriateness, and alignment to campaign objectives. Labeled issues related to tone consistency and subtle semantic/ambiguity problems in multilingual messaging. Tracked quality metrics by analyzing revision needs and contributing to documentation that improved guideline effectiveness. • Evaluated content accuracy and coherence for instruction-following style targets • Identified hallucination-like and logical/semantic errors in responses • Maintained consistency of complex rubrics across English and Swahili • Improved guidelines by escalating edge cases and documenting outcomes

2025 - 2026

Brand/Marketing Assistant | Reckitt Benckiser | Kenya (2022–2024) — labeling-style content QA and compliance evaluation

OtherText

Performed ongoing review and QA of product messaging and marketing materials for factual accuracy and regulatory compliance. Evaluated brand consistency across digital and print channels and escalated issues for correction ahead of release. Produced actionable feedback explaining why a draft succeeded or failed based on compliance and communication quality criteria. • Checked messaging for factual accuracy and regulatory requirements • Audited tone and grammar before publication • Ensured consistent brand voice across channels • Collaborated with cross-functional teams to resolve flagged issues

2022 - 2024

Marketing Intern/Executive | Henkel Kenya | Kenya (2020–2022) — content review and QA with feedback-driven error analysis

OtherText

Evaluated and quality-checked marketing and localization content by reviewing grammar, tone, and factual claims prior to publication. Applied structured checks for clarity, ambiguity, and learner/audience comprehension signals from customer feedback and social media comments. Documented findings to support ongoing improvement of messaging guidelines and reporting consistency. • Assessed outputs against accuracy, completeness, and instruction-alignment style rubrics • Flagged errors in tone, grammar, and factuality • Identified recurring confusion patterns in end-user responses • Maintained records of consumer sentiment and performance notes

2020 - 2022

Education

Work History