Senior Software Engineer at NIKE — Web3-Powered Loyalty & Personalization Engine (GPT-4 personalization)
Led development of a GenAI + blockchain engine that personalized an e-commerce experience using LLM-generated content. The solution combined GPT-4-driven copy generation with on-chain loyalty redemption workflows. It required coordinating AI generation outputs with blockchain interactions and user identity via wallet-based login. • Generated product descriptions and CTA copy using GPT-4 • Integrated Ethereum smart contracts (ERC-20) for tokenized loyalty points • Enabled wallet-based login via WalletConnect and MetaMask • Coordinated personalization logic across AI, backend services, and on-chain redemption.