Search Engine Evaluator / Ads Quality Rater (TELUS Digital AI Data Solutions)
Remote evaluator assessing search results, ads, and related web content for relevance, accuracy, user-intent alignment, and policy compliance. Applied EWOQ/UPARC-style rating guidelines and E-E-A-T signal evaluation to improve search result quality and user satisfaction. Conducted specialized ad quality checks to identify deceptive, non-compliant, and harmful content with high accuracy consistency. • Rated search engine results, online advertisements, and web content using detailed rubrics • Performed web research for credibility, authority, and usefulness validation • Evaluated E-E-A-T (Expertise, Experience, Authority, Trustworthiness) signals in content • Analyzed user search intent patterns and cultural context for training-data improvements