Director of Email Marketing
Directed email marketing operations with a massive scale at Bodybuilding.com. Oversaw strategy, growth, and optimization of all email initiatives to drive customer engagement and retention. Utilized analytics to continually improve campaign results and operational efficiency. • Managed annual email sends totaling 1.2 billion. • Developed and optimized retention-focused email strategies. • Implemented automation and segmentation for marketing workflows. • Analyzed data and KPIs to maximize engagement and conversion.